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A significant finding emerged from the Research Humaniora Program for Student Creativity (PKM-RSH) conducted by a team from Muhammadiyah University of Malang (UMM). The research highlighted that out of 153 micro, small, and medium-sized enterprises (MSMEs) in the food industry in Malang City, 73 lack halal certification. The team, led by Sinta Krismaya, Ikhdazahrotuni Saaul Mufidah, Wangi Mawar Taqwani, and Yoga Adiwinata Prayitno from the Industrial Engineering Program, presented their findings in a research titled "Halal Awareness: Analysis of Readiness of Food Industry MSMEs in Malang City in Adopting Halal Certification."
Ikhdazahrotuni Saaul Mufidah, a member of the team, cited various challenges hindering MSMEs from acquiring halal certification. "One of the key obstacles is financial constraints," she stated.
The research highlighted crucial issues, including limited resources, a lack of understanding regarding halal certification procedures and benefits, and the associated certification costs.
Emphasizing the significance of education and comprehension about halal certification, the team stressed its importance not only from a consumer perspective but also from that of producers.
They emphasized that halal certification is not solely about production materials or processes but encompasses all aspects of the product, including its name. According to their findings, halal certification can boost buyer interest and market share.
Guided by Fahmi Dwi Mawardi, the team hopes for a more proactive role from the government in raising awareness about the importance of halal certification, especially among MSMEs in the food industry in Malang City.
Their aspiration is that their discoveries will significantly aid MSMEs in Malang, preparing them to adopt halal certification, thereby enabling consumers to have greater confidence and enjoyment in halal products from this blossoming city.
